Your privacy

Privacy
policy.

What we collect, how we use it, who we share it with, how long we keep it, and how we keep it secure, across our website, our emails, and your payments.

Effective September 1, 2026

Overview

This Privacy Policy describes how K&K Investment, Inc., doing business as K2 Fitness ("K2 Fitness," "we," "us," or "our"), collects, uses, shares, retains, and protects your information in connection with this website, our email communications, and payments. It covers information you give us directly, information collected automatically when you visit the site, the choices you have, and the steps we take to keep it secure.

Information we collect

Contact & marketing information

We collect this information only when you choose to give it to us. For example, when you sign up for our emails or contact us directly:

  • Name
  • Email address
  • Phone number

Payment information

We do not collect payment card information through this website. There is no payment form anywhere on this site.

When you sign up for a membership online, the "Sign up online" buttons take you to our membership-management provider, Gym Assistant, on its own website. You enter your payment details there, and Gym Assistant and its payment processor handle that information under their own terms and privacy policy. Your card details are never transmitted to, received by, or stored on this website.

Payments made in person at the club are processed on our payment terminal by our payment processor. We do not store full card numbers.

Information collected automatically

Like most websites, this site and the services that run it record certain technical information when you visit, whether or not you contact us or sign up for anything.

  • Server logs. Our website is hosted on Microsoft Azure Static Web Apps. Our host records standard access information such as your IP address, the date and time of your request, the pages you requested, and your browser and device type. This information is used to operate, secure, and troubleshoot the site.
  • Analytics. We use Google Analytics to understand how visitors find and use our site. Google Analytics sets cookies on your device and collects a pseudonymous identifier, an approximate location derived from your IP address, the pages you view, how you arrived at our site, and basic device and browser information. We use it in aggregate to improve the site, not to identify you personally. You can opt out of Google Analytics across all websites by installing Google's browser add-on at tools.google.com/dlpage/gaoptout.
  • Fonts. Our pages load typefaces from Google Fonts. Your browser requests those files directly from Google, which means Google receives your IP address and browser information when a page loads.

We do not use advertising pixels, cross-site ad tracking, or social-media tracking pixels on this website.

How we use your information

  • To respond to your inquiries and provide customer service
  • To send newsletters, promotions, and special offers, and to notify you about events and gym updates
  • To process payments and manage membership billing
  • To operate, secure, maintain, and improve our website

We may contact you about specials, new services, or changes to this policy unless you ask us not to.

Sharing your information

We do not sell or rent your personal information. We may share personal information with service providers that assist us in operating our business and providing services, including our email service provider for bulk-email communications, Gym Assistant for membership enrollment and billing, and applicable payment processors. These providers receive information only as reasonably necessary to perform services on our behalf.

If you use a senior fitness benefit such as SilverSneakers, Silver&Fit, Renew Active, or Active&Fit, we share the information needed to verify your eligibility with the administrator of that program.

We may also disclose personal information when required by law or legal process; when reasonably necessary to protect the rights, property, or safety of K2 Fitness, our members, employees, or others; or in connection with a merger, sale, financing, reorganization, or transfer of all or part of our business.

Data retention

We retain personal information only for as long as reasonably necessary to provide our services, administer memberships and billing, maintain business and financial records, comply with legal obligations, resolve disputes, and protect or enforce our legal rights.

You may request access to, correction of, or deletion of certain personal information by contacting us using the information below. We may verify your identity before acting on a request. We may also retain information when reasonably necessary to comply with applicable law, maintain required business records, complete transactions, prevent fraud, resolve disputes, or protect our legal rights.

Your access to and control over your information

You may opt out of future contact at any time. You can also ask us to:

  • Show you what data we have about you, if any
  • Change or correct any data we have about you
  • Delete data we have about you, subject to the retention limits described above
  • Address any concern you have about how we use your data

To make a request, contact us using the details below.

Marketing communications

If you subscribe to our email list or otherwise agree to receive marketing communications, we may send you newsletters, promotions, special offers, event notices, and gym updates. You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email or by contacting us.

Providing a telephone number does not, by itself, constitute consent to receive automated or promotional text messages. If we offer promotional text messaging, we will obtain any consent required by applicable law. Consent to receive promotional communications is not a condition of purchasing a membership or receiving services from K2 Fitness.

Security

We take reasonable steps to protect the information we do hold, both online and offline.

  • This website is served over an encrypted HTTPS connection. You can verify this by looking for a closed-lock icon or "https" in your browser's address bar.
  • Because we do not collect payment card information through this website, card details are not transmitted by or stored on this site.
  • Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information.
  • The computers and servers used to store personally identifiable information are kept in a secure environment.

No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Children's privacy

This website is intended for a general audience and is not directed to children under 13 years of age. We do not knowingly collect personal information through this website from children under 13 without authorization from a parent or legal guardian. If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.

Third-party websites and services

Our website may contain links to websites or services operated by third parties, including our membership-management and payment providers. We are not responsible for the privacy, security, or content practices of those third parties. Information submitted directly to a third-party website or service is governed by that third party's terms and privacy policy. We encourage you to review those policies before providing personal information.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. Any revised policy will be posted on this page with an updated effective date. If we make a material change to how we use personal information previously collected, we will provide notice as appropriate under the circumstances.

Contact us

If you have any questions about this Privacy Policy or our practices, reach out:

See also our terms & conditions.